Why Customers Remember Brands That Give Promotional Merchandise
Jessica Johnson Jessica Johnson

Why Customers Remember Brands That Give Promotional Merchandise

Understanding why customers remember certain brands comes down to the psychology of association. This blog explores how promotional merchandise taps into emotional triggers, sensory memory, and reciprocity—turning simple branded items into lasting marketing tools that elevate visibility, trust, and brand loyalty.

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How to Select Unforgettable Trade Show Giveaways
Jessica Johnson Jessica Johnson

How to Select Unforgettable Trade Show Giveaways

Selecting the right giveaways for a trade show booth can make a significant impact on your brand's visibility and engagement. Did you know that 79% of people can recall the branding on a promotional item they received in the past two years? This article will guide you through understanding your target audience, establishing clear objectives, and choosing items—like a branded shirt or a multifunctional first aid kit—that reflect your brand identity. By the end, readers will learn how to enhance their trade show strategy with memorable items such as a stylish ballpoint pen or a convenient touchscreen stylus, ultimately driving higher engagement and brand recall.

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