Selecting the right giveaways for a trade show booth can make a significant impact on your brand's visibility and engagement. Did you know that 79% of people can recall the branding on a promotional item they received in the past two years? This article will guide you through understanding your target audience, establishing clear objectives, and choosing items—like a branded shirt or a multifunctional first aid kit—that reflect your brand identity. By the end, readers will learn how to enhance their trade show strategy with memorable items such as a stylish ballpoint pen or a convenient touchscreen stylus, ultimately driving higher engagement and brand recall.