The ROI of In-Booth Experience: Why Interactive Swag Outperforms Static Giveaways

Static giveaways create clutter; interactive swag creates data, meetings, and measurable revenue. This pillar shows how to architect in-booth experiences, instrument QR and UTM tracking, personalize on the spot, and automate follow-up—so every item handed out moves attendees through a funnel you can report in pipeline and ROI.