Gamification Ideas for Trade Show Swag Booths
Jessica Johnson Jessica Johnson

Gamification Ideas for Trade Show Swag Booths

Gamification is a marketing tool, not a toy. This guide shows how to design interactive booth ideas—QR code loops, quizzes, scavenger hunts, and AR/VR—that capture data, qualify attendees, and convert traffic into measurable leads and revenue. Learn the strategy, instrumentation, and staffing needed to prove return on investment.

Read More
Shipping Tips for Travel-Friendly Promotional Products
Jessica Johnson Jessica Johnson

Shipping Tips for Travel-Friendly Promotional Products

Lightweight swag can still be expensive to move if you ignore dimensional weight. This guide shows exhibitors how to calculate DIM (L×W×H ÷ factor), compare carriers with official calculators, right-size cartons to avoid paying for air, and design packaging that reduces drayage and keeps trade show logistics on budget.

Read More
Make Sustainability Your Competitive Edge on the Trade Show Floor
Jessica Johnson Jessica Johnson

Make Sustainability Your Competitive Edge on the Trade Show Floor

Design a credible, eco-friendly trade show booth that looks premium and performs. This guide covers modular exhibit design, recycled textiles, LED lighting, paper-based packaging, circular reuse, smarter logistics, and measurable tactics—QR-driven engagement, waste diversion, and cost savings—to lower your carbon footprint while strengthening brand presence on the trade show floor.

Read More
Packing List for Out-of-Country Exhibitors Heading to Las Vegas
Jessica Johnson Jessica Johnson

Packing List for Out-of-Country Exhibitors Heading to Las Vegas

Traveling internationally for a Las Vegas trade show requires strategic packing. Use this guide to ensure your exhibitor team has the right documents, branded essentials, technology, and booth operation tools to stay prepared from setup through the final show day.

Read More
10 Employee Essentials for Long Show Days
Jessica Johnson Jessica Johnson

10 Employee Essentials for Long Show Days

Trade shows demand long hours and nonstop engagement from booth staff. Discover the essential items that keep your team energized, organized, and ready to deliver strong brand experiences on the show floor.

Read More
The Vegas Trade Show Survival Kit: What Your Booth Really Needs
Jessica Johnson Jessica Johnson

The Vegas Trade Show Survival Kit: What Your Booth Really Needs

Get your team fully prepared for the demands of Las Vegas trade shows. Learn the exhibitor essentials, smart logistics tools, power solutions, branding materials, and promotional merchandise that keep your trade show booth running smoothly and your brand top-of-mind.

Read More
Custom Branded Merchandise for Trade Shows to Maximize Brand Presence and Engage Attendees
Jessica Johnson Jessica Johnson

Custom Branded Merchandise for Trade Shows to Maximize Brand Presence and Engage Attendees

Stand out at trade shows with custom branded merchandise that boosts brand visibility and drives engagement. This guide covers proven strategies for selecting impactful promotional products, designing eye-catching booth displays, and using interactive giveaways to attract quality leads. Learn how to balance cost and quality, measure the success of your promotional items, and follow up effectively after the event to maximize ROI and leave a lasting impression on attendees.

Read More
Unique Trade Show Booth Giveaways That Captivate
Jessica Johnson Jessica Johnson

Unique Trade Show Booth Giveaways That Captivate

Captivating trade show booth giveaways can turn a simple booth into an unforgettable experience. Discover innovative, practical, and affordable giveaway ideas designed to attract attention, spark meaningful conversations, and leave lasting impressions on attendees. From eco-friendly seed paper bookmarks to personalized Moleskine notebooks and cutting-edge tech items, these unique promotional products ensure your brand remains memorable long after the event concludes.

Read More